Use this section of the website to tell your story, define your mission, or describe what makes your business/organization unique. This area may not be read by every visitor to your website, but it will be inspected by Google and other search engines! That means you should take advantage of this area to talk about key words and topics that you think your target audience will search for on the internet. Include things like the name of your business or organization, the location you serve, and specific benefits you can offer.

“Parallax” describes the way the background image scrolls inside this section as the user scrolls down the page. This visual interruption draws the eyes to this area and makes your web page more interesting. Because this image will be partially covered by text or images, choose a background that doesn’t contain important information or busy patterns. A landscape, a shot of the inside or outside of your building, a pattern, or a close-up photo are a few examples of images you could use as a background.